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Forget about brand devotion. Those days are gone. Marketers have spent big bucks trying make certain product commitment but customers are moving from loyalty purchases and trying new supplies. One thing that is driving this trend could be the growth of personal label products. PLMA President Brian Sharoff presented these bits of information at an interesting trade offer. According to the survey, 41% of shoppers say yet "frequent" buyers of store brands, up from 36% five in the past. When the product looks as good and works as well as branded products, people are willing for taking a program. If their needs are met, most likely they will never go returning.
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Make sure you have your message right both towards the investors and the general public. It should be crisp, clear and informative. Avoid overdoing any stock advertising campaign as it spoils the idea behind it.
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